The clear and pure aesthetic of the food being photographed and the predominantly white color scheme are the cornerstones of “Pure” imagery. Props are only used sparingly.
This cool mood is named for the bluish daylight in Australia, which creates a fascinating sense distance. This form of light can transform the most simple dish into something special.
Urbane, authentic, uncompromising: “Gorgeous Grey” is the fascinating interplay of grey tones and contrasting colors. Purist clarity without enhancement, an explosion of color shown against a hard background.
So it’s black to black. No photography stlye could be more moody or elegant. Against dark, intense backgrounds of ebony, brown or gray, food objects are arrestingly isolated in graphic compositions.
Authentic, uninhibited, spontaneous – are the characteristics of the new style of food photography, which fascinates with its lightness and holds the entire world in its thrall. It isn’t about perfectly styled productions,
Think of raspberries and cherries, plums, damsons and sloes. Colours in this photography style are inspired by nature’s berries. The look is luscious, strongly styled and often regal.