Rustic and rough, but at the same time cozy and warm – that’s what the new visual language “Rustic Soul” is all about.
Symbols are the best way to convey emotions in images. Whether directly or indirectly, conceptually or graphically, there is always a clear statement behind the image.
Here the central design element is the soft focus. At close range the image is focused, while the foreground and background soften to an atmospheric blur. This technique highlights a seemingly unimportant detail to give it importance.
Characteristic of these images: color is the strong design element. In particular delicate, dreamy, pastel colors are at the center of this look, which give the images a painterly quality.
Kitsch is King! Bright cocktails, shrill colors and striking patterns characterize the seventies. With the help of pop art plastic tablecloths and colorful melamine plates photographers can revive the past.
The clear and pure aesthetic of the food being photographed and the predominantly white color scheme are the cornerstones of “Pure” imagery. Props are only used sparingly.